We're changing the rules of data-driven fashion.
In the dynamic world of fashion, data has become the new frontier. At Purple, we're rewriting the rules of the game by infusing data-driven insights into every stitch and seam. Our innovative approach empowers fashion brands to make smarter decisions, anticipate trends, and curate collections that resonate with today's discerning consumers. With Purple, you're not just following trends; you're setting them. Join us in revolutionizing the fashion industry through the power of data-driven excellence.
AI for faster, better, and cheaper planning.
Revolutionize Design with AI
Purple's AI-Powered Design Innovation marries the precision of data with the artistry of fashion. By analyzing historical and social media data, we inspire AI to generate product designs that are faster, more personalized, and deeply rooted in current trends. This transformative approach enhances efficiency, reduces costs, and elevates your design process. Human creativity and AI-driven insights collaborate seamlessly, ensuring your brand's unique style remains at the forefront.
Unlock the Power of Collective Intelligence
In retail, data is your compass. Smaller retailers can face limitations due to less data, while larger retailers enjoy advantages from extensive resources.
Purple's Data Collective is an optional program that levels the playing field by pooling and anonymizing data from every member; granting participants access to advanced insights, smarter planning, and a competitive edge—all with Purple's privacy and security assurance.
Decrease Dependencies, Increase Collaboration.
ShopTalk Boards let you pin insights and data visualizations to share with your team, and others.